Google is Unfolding Longer Snippets: Here is What to do Next

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Google in recent times declared that longer snippets in meta descriptions, or search results, would have been shown

What does this transform mean? Also, might this affect your SEO Strategy?

The Importance of the Meta Description

The meta description portrays the content that is highlighted on a site page.

Best practice is to incorporate pertinent keywords in it with the goal that it will allure clients to click. (Google doesn’t utilize the meta description for ranking purposes.)

Because the meta description is shown in search results, the verbiage it contains can convince persuade users to tap on the result. What’s more, having a high organic click-through-rate (CTR) can in roundabout way will impact rankings.

Google will as a rule show your meta description in search results – yet not generally.

google-ranking-factors

Latest Snippet Length Changes

Google expressed that they basically have chosen to enhance the recommended length as well as the display length of what will be appeared in the content piece of normal organic results.

Here’s the official proclamation from Google:

“We as of late rolled out an improvement to give more descriptive and valuable snippets, to enable individuals to better see how pages are important to their searches. This resulted in snippets becoming somewhat longer, on average.”

All in all, when did this all begin happening? Webmasters began getting on these changes in the SERP snippets close to the finish of November.

In any case, this change has been consistently occurring for some time now. Many individuals have as of late seen that these changes were going on. In earlier years, the suggested meta description length was 160 characters in length.

According to one of the experts from SEO Company Delhi, search snippets would now be able to be somewhere in the range of 160 characters to 230 characters. What you will discover all the more frequently now, is that rather than Google traditionally indicating a few lines for a meta description snippet, there will now be up to potentially, now and again, even six lines of content showed in search engine result pages. This relies upon the question, however.

Google has even extended some snippets so long that a searcher may find the answer that they are probing for in the snippet itself, without needing to click through to a webpage to learn more.

Google has essentially updated not only the snippet length but their guidelines about it as well. Now, they are saying that there is no firm rule on how long meta descriptions need to be.

What it Implies for SEO

With regards to how this will influence SEO, however, there are a couple of various conclusions out there.

And there are numerous questions to answer the extent that how it impacts SEO:

  • How does this influence writing meta descriptions heading forward?
  • What comes about to meta descriptions written for the prior 160-character limit?
  • Do we require to rewrite all of our current meta descriptions?
  • Do we require to write longer, significantly all the more tempting, meta descriptions to convince users to persuade on a search result?
  • Will the re-optimization of meta descriptions on key pages, for example, those that get a high measure of search traffic, be an automatic must-do?
  • So, would it be a good idea for you to really update all of your existing meta descriptions?

Most likely not.

Snippets are frequently progressively produced relying upon the user’s query and the content discovered both in the meta description and the content that is noticeable on the page.

If Google will simply ahead and include a longer snippet, they will doubtlessly pull in content from the genuine page itself. What’s more, those extra words that Google adds will be pertinent to the user’s search.

This basically implies you can in any case receive the advantages of the expanded snippet without putting in additional work.

Moving forward, however, when composing future meta descriptions, you can utilize the additional length to your benefit, contingent upon the sort of content and your objectives.

A more detailed summary of the site page might be useful for specific kinds of content.

It’s additionally possible to use more keyword variations in a longer meta description. In any case, be mindful so as to not keyword stuff meta descriptions, as these won’t read well to the user (and we as a whole know Google is all about user experience).

Utilize this extra space to give important information for users to endeavor to draw them into your site.

Another approach to take benefit of the longer meta description is to include a call-to-action (CTA). This can additionally assist to beguile users to take action and tap on your search result listing.

Extra Effects

Longer snippets will have a bigger number of impacts than simply extra lines showed in search engine results. These extra lines will imply that all the more real estate will be taken on page 1 of results.

If users are occupied with longer snippets on the main page of results, it’s plausible to expect that they will be even less inclined to move to Page 2 to peruse snippet results. This will make those Page 1 rankings considerably more desired and focused than any other time in recent memory.

Eventually, don’t waste time rewriting old meta descriptions because of this change. Be that as it may, consider how SEO methodology can possibly be enhanced with this update to help target the users you need to get to your site.

I, Dallin Harris born in Portsmouth, on the hill where City Hall now stands, and is a self-proclaimed Portsmouth Enthusiast. He is a writer, reader, and active organizer and volunteer.

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